Hello.

I’m an agency strategist by trade, having spent a decade at Goodby, Silverstein & Partners, followed by six years at ARGONAUT doing the “hey, let’s start up an agency!” thing.

For the past five years, I’ve been leading brand marketing for Redfin as the VP of Brand & Product Marketing, overseeing all of our brand strategy, brand design, product marketing, advertising, and social media efforts. Here’s a bit of the work I delivered:

This was the most recent brand work I led, showing how Redfin helps even the pickiest homebuyer find her dream home—and most importantly for the Bear family, find it fast.

Goldilocks

Rentfin

I wrote and creative directed this campaign to spread the word that Redfin has rentals, and in doing so perhaps set a world record for brand mentions in a commercial.

Housing Market

When the housing market was on fire, we imagined the it as a gigantic big box store full of homes for sale, with a trusty Redfin agent as your personal shopper.

I oversaw all aspects of the Redfin brand: design, tone of voice, illustration systems, photography styles, and more. Here’s a link to the full brand guidelines, if comprehensiveness is your thing.

Brand Design

Prior to Redfin, I’ve worked across dozens of clients, spanning almost every industry, from automotive to entertainment to fintech to fast food. I have a special place in my heart for CPG brands, too: if it’s in the grocery store, it’s something I absolutely would love to work on.

Client Experience

Let’s chat.

I’m currently looking for either full-time or freelance gigs, across agencies and in-house environments. The best way to reach me is here.